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It’s not enough that you say that you are good, it important to have others shouting for you? Quite often customers need confirmation either through direct verification or from a neutral / authoritative source. What steps have you taken to reassure your customers?

Demonstrations, Certifications, References and Testimonials are ways that customers get convinced about your products and services.

Does your heart threaten to pop out of your mouth when a friend suggests bungee-jumping, does your head swim when you see the hero leap off a skyscraper in a movie or have you gone a step further and already done some sky-diving?

Are bungee jumping & sky-diving your preferred forms of recreation or would you prefer something like a movie or just stay at home and read a good book? How you respond to the above activities speaks about your risk-taking ability.